Mr Chris Chong, chief executive officer of Orchard Turn Developments, which manages ION Orchard, explained that experiential shopping remains the key in ION Orchard's success. "We want to ensure that shopping stays relevant, especially where the brick and mortar is concerned, vis-a-vis what we see today in e-commerce," he said. "We are constantly trying to bring the best experience in our retail concepts and the campaigns that we do." This year's accolade brings ION Orchard's tally to five wins since the start of the People's Choice Awards in 2008. Its last wins were in 2015, 2014, 2010, and 2009.